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Collaborate with makeSEA Curate™ App

Legitimate use cases for Augmented Reality (AR) are many and varied. It can be used in so many industries to assist and improve workflow processes. AR gives an individual or a group the ability to view 3D elements on top of real-world environments through a headset, tablet or smartphone display for entertainment, education, training and enhanced productivity.

Analysts are predicting that AR and VR are disruptive technologies that will drive digital transformation for all economies in the future. According to Analytics Insight, the global AR market was valued at about $3.3B in 2015 and is predicted to reach $133B by the year 2021. This enormous increase is being fueled in part by one of the most compelling use cases for Augmented Reality in the business environment – the ability to collaborate with anyone, anywhere.

makeSEA has developed an application utilizing Augmented Reality and Magic Leap technology, that turns the space around you into a shared workspace. Collaborate with team members regardless of their location. View any 3D content in a mixed reality environment where you can share and collaborate on ideas and design, view videos, PowerPoint presentations and spreadsheets, and manipulate the appearance of objects on the fly. Visualize as if you were all in the same room.

The point of collaboration is to draw on each other’s strengths and face to face collaboration is a much better way to achieve this. Mitigate the issues associated with remote team communication with the makeSEA Curate™ that combines audio capabilities, avatars and a shared immersive experience in a mixed-reality setting for all participants regardless of their location.

Companies of all sizes that utilize remote workers are challenged with creating teams that work from many different locations. One of the issues surrounding the use of remote teams is the lack of direct personal presence. This sometimes leads to misunderstandings and a disconnect for remote team members. Effective collaboration helps teams bond and builds trust as people get to know one another’s thought processes and working styles. When individuals are able to build on each other’s ideas relationships can flourish. The makeSEA Curate App allows team members to interact in real time in a shared environment as if everyone were in the same room.

If you work with remote employees or teams we can help you work better! If you are ready to talk about improving your business processes, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality for Manufacturing

Manufacturing may well be the vertical where Augmented Reality (AR) is currently being used and accepted most frequently. That’s not surprising if you consider that so much of the manufacturing process requires a lot of training, engineering and documentation. AR is already assisting production lines to create faster, more up-to-date processes that in the end lead to increased efficiencies and better ROI.

According to Statista, an online statistics and business intelligence platform, the use of AR in conjunction with VR in the manufacturing sector has grown from $5 billion in 2016 to $29.5 billion in 2019. Manufacturers and their employees are embracing the new technologies as evidenced in the 2018 IDC study of AR Use Cases. In that study, 82% of those surveyed responded positively to the use of AR in the manufacturing process.

We’ve already talked about training with the use of AR–and that’s still a large part of the manufacturing use case. According to the IDC May 2018 study, production line training is still the number one reason manufacturers are using AR and for the following reasons:

  • Increased efficiencies and safety
  • Improved training (hands-free) and easier knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs
  • Up-to-date documentation

But there are other compelling reasons to adopt AR as part of the manufacturing process, including:

  • Greater team collaboration for product line planning
  • Assisting with product design
  • Faster, more economical product iteration for increased manufacturing efficiency and improved product quality

With the help of AR, product planning teams can address the aesthetics and functionality of a product. Designers, product engineers and other team members will have greater insight with a 3D visual of the proposed product. Multiple prototypes can be created virtually, viewed, tested and analyzed in real-time in real-world situations, from anywhere. The result is a product with improved design and optimized functionality created with fewer iterations–at a lower cost for a positive ROI.

Are you ready to talk about how AR can improve your business processes? Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality for Sales & Marketing

In the last blog we talked about the use of Augmented Reality (AR) and the real-world use cases, primarily pertaining to service related industries and industries with a service component, such as appliances, automobiles or electronic equipment. These industries are already adopting the use of AR as part of their training component for reasons that include:

  • Increased efficiency and safety
  • Improved training (hands-free) and knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs

The IDC study of May 2018 also found that AR is being adopted for customer facing opportunities in Sales and Marketing. This is not surprising when you consider that most people have a more positive reaction to more engaging visual stimuli such as that provided by AR. In the past, sales involved a lot of brochures and paper catalogs. For companies that have adopted the new technology, products are being digitized as 3D assets and can be served up in AR via a tablet, a phone, or even through AR goggles.

This is a win for the sales people who can’t necessarily haul around or demonstrate the capabilities of large items but who can present that information for the items via AR. 62% of the respondents to the IDC survey chose "product demonstrations without the hassle of transporting the item" as their primary reason for using AR. Another 59% responded that placing a digital version of a product in a client’s environment and offering virtual customizations was an important tool for closing deals.

Not surprisingly, customers were also interested in the digitized instruction manuals offered with the product sales.

Sales people will adopt the best technologies to assist with the sales cycle, and in the May 2018 IDC study 65% of those who responded to the survey felt they saw a positive return on investment with the use of AR as a sales tool. More than half the respondents cited shorter sales cycles with customers being able to visualize the products remotely. Reduced travel costs on the part of the sales person also contributed to a positive ROI.

For those of you who are still skeptical about the validity of AR for business use, it’s beginning to look like a no-brainer. Maybe it’s time to get on the bandwagon and adopt the technology. We can assist with constructing a plan to incorporate AR into your business as well as provide help with your 3D content.

Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality Improves Business Processes

In past blog posts we’ve talked about real-world uses for Augmented Reality (AR). The thing is, too many business people are still under the impression that AR use cases are some pie-in-the-sky fantasy and are something to think about in the future. The reality is that the “future” is already here.

Augmented Reality is being used on a daily basis to streamline and improve business processes that save time and money. According to a study done by International Data Corporation (IDC) in  May of 2018, worldwide, spending on AR Enterprise software, services and hardware will increase from $8 billion in 2018 to a projected $19.2 billion in 2019.

According to this same study, the biggest impact of AR is currently in companies with a service based component and companies with specific needs around knowledge transfer and training, sales and marketing, and manufacturing. Waiting to incorporate AR as part of company process is no longer an option if a business wants to remain competitive.

For the sake of brevity, let’s concentrate on knowledge transfer and training. AR is already changing the way work gets done. It’s changing how knowledge is transferred from veteran employees to new hires and how ongoing training is managed. Knowledge transfer and training are logical use cases for AR because they both require a connection with the physical world. Since augmented reality operates by overlaying digital information on top of a real-world physical environment, knowledge transfer and training both lend themselves to positive AR experiences.

In the IDC study, respondents were asked to list the top reasons their company was interested in AR to make them more competitive. Responses related to training and knowledge transfer included the following:

  • Increased efficiency, including improved first-time fix rates
  • Increased safety
  • Improved training and knowledge transfer
  • Enabling hands-free work and training
  • Better collaboration among team members and teams
  • Easier remote training
  • Lower travel costs

Whether for current employees or new hires, there is a compelling case for using AR for training and knowledge transfer. Because content for AR is digital, it can be updated as needed without the expense of printing manuals. More importantly, trainees are displaying a faster learning curve with the use of AR.

If you haven’t already considered AR for your business, it’s probably time to think seriously about it. Depending on the scope of the project, it’s important to factor in a development time line for incorporating the technology into your business. From constructing a plan to incorporate AR or providing help with your 3D content, we're here to assist.

Whatever your use case call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

AR and Your Trade Show Booth

No matter what industry you are in, your trade show booth and the image you present is your show piece and influences the perception others have of your company and brand.

In the trade show booth environment Augmented Reality (AR) provides exhibitors a chance to immerse attendees in a unique brand experience. Now you can wow your competitors with the use of advanced 3D visualization technology and create interest from current and prospective clients. With the help of AR you are no longer bound by the limitations of your booth size or the high costs of transporting equipment to a show. AR allows you to place computer-generated images on top of a real-world setting.

Imagine being able to show case a new piece of equipment too large to transport to the show, or demonstrating the unique differences between two or more models, or visually going through all options available for the product—all without having to have the product physically at the show.

There are many benefits to using technology in your marketing strategy and enhancing your trade show booth with AR. As you build buzz you will also:

  • Increase foot traffic to your booth and increase attendee engagement;
  • Wow competitors with the use of advanced 3D visualization technology;
  • Increase productivity and save on time and costs. Customers can try before they buy and view options in real time - leading to better consumer satisfaction, fewer returns, fewer post-sale hassles;
  • Showcase new products and large cumbersome equipment in real time - even without the product on-site;
  • Give more in-depth details on a product visually. This immersive shopping experience builds customer interest and confidence.

makeSEA has the ability to hybrid render and visualize large, complex, 3D models. Interested in learning more? makeSEA and the Magic Leap technology can transform an existing or new trade show booth with the addition of Augmented Reality. Contact Us for a free trial or demonstration.

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