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Entries with tag ar for architecture .

A picture is worth a thousand words

Sometimes a picture IS worth a thousand words. makeSEA can get your firm AR ready.

Have you considered how Augmented reality (AR) could help your architecture or construction firm?

Augmented reality overlays a digital image (computer generated) of an object onto a real-world environment. Imagine the possibilities if you could enhance and share your vision with others.

If you are an architecture firm you can literally place a model of the proposed structure in your client’s hands.

  • Show clients proposed designs on their lot
  • Walk clients through interior spaces to catch requests for design changes
  • Help clients visualize the structure and understand the space before the build

If you are a construction firm augmented reality can be used beyond visualization.

  • Pick out design flaws when you walk through the model with the architect
  • Collaborate with the architect on changes that have to happen after construction review of plans
  • Provide a virtual vision of infrastructure components to the trades to prevent mistakes and problems before they occur

Want to explore the possibilities for your firm? Give us a call at 800-803-1050 or Contact Us.  We are enabling digital transformation for everyday business.

Augmented Reality for Manufacturing

Manufacturing may well be the vertical where Augmented Reality (AR) is currently being used and accepted most frequently. That’s not surprising if you consider that so much of the manufacturing process requires a lot of training, engineering and documentation. AR is already assisting production lines to create faster, more up-to-date processes that in the end lead to increased efficiencies and better ROI.

According to Statista, an online statistics and business intelligence platform, the use of AR in conjunction with VR in the manufacturing sector has grown from $5 billion in 2016 to $29.5 billion in 2019. Manufacturers and their employees are embracing the new technologies as evidenced in the 2018 IDC study of AR Use Cases. In that study, 82% of those surveyed responded positively to the use of AR in the manufacturing process.

We’ve already talked about training with the use of AR–and that’s still a large part of the manufacturing use case. According to the IDC May 2018 study, production line training is still the number one reason manufacturers are using AR and for the following reasons:

  • Increased efficiencies and safety
  • Improved training (hands-free) and easier knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs
  • Up-to-date documentation

But there are other compelling reasons to adopt AR as part of the manufacturing process, including:

  • Greater team collaboration for product line planning
  • Assisting with product design
  • Faster, more economical product iteration for increased manufacturing efficiency and improved product quality

With the help of AR, product planning teams can address the aesthetics and functionality of a product. Designers, product engineers and other team members will have greater insight with a 3D visual of the proposed product. Multiple prototypes can be created virtually, viewed, tested and analyzed in real-time in real-world situations, from anywhere. The result is a product with improved design and optimized functionality created with fewer iterations–at a lower cost for a positive ROI.

Are you ready to talk about how AR can improve your business processes? Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality Improves Business Processes

In past blog posts we’ve talked about real-world uses for Augmented Reality (AR). The thing is, too many business people are still under the impression that AR use cases are some pie-in-the-sky fantasy and are something to think about in the future. The reality is that the “future” is already here.

Augmented Reality is being used on a daily basis to streamline and improve business processes that save time and money. According to a study done by International Data Corporation (IDC) in  May of 2018, worldwide, spending on AR Enterprise software, services and hardware will increase from $8 billion in 2018 to a projected $19.2 billion in 2019.

According to this same study, the biggest impact of AR is currently in companies with a service based component and companies with specific needs around knowledge transfer and training, sales and marketing, and manufacturing. Waiting to incorporate AR as part of company process is no longer an option if a business wants to remain competitive.

For the sake of brevity, let’s concentrate on knowledge transfer and training. AR is already changing the way work gets done. It’s changing how knowledge is transferred from veteran employees to new hires and how ongoing training is managed. Knowledge transfer and training are logical use cases for AR because they both require a connection with the physical world. Since augmented reality operates by overlaying digital information on top of a real-world physical environment, knowledge transfer and training both lend themselves to positive AR experiences.

In the IDC study, respondents were asked to list the top reasons their company was interested in AR to make them more competitive. Responses related to training and knowledge transfer included the following:

  • Increased efficiency, including improved first-time fix rates
  • Increased safety
  • Improved training and knowledge transfer
  • Enabling hands-free work and training
  • Better collaboration among team members and teams
  • Easier remote training
  • Lower travel costs

Whether for current employees or new hires, there is a compelling case for using AR for training and knowledge transfer. Because content for AR is digital, it can be updated as needed without the expense of printing manuals. More importantly, trainees are displaying a faster learning curve with the use of AR.

If you haven’t already considered AR for your business, it’s probably time to think seriously about it. Depending on the scope of the project, it’s important to factor in a development time line for incorporating the technology into your business. From constructing a plan to incorporate AR or providing help with your 3D content, we're here to assist.

Whatever your use case call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

This Changes Everything

VR (Virtual Reality), AR (Augmented Reality), mixed reality, spatial computing—this is technology that is changing the way we do business. Companies are rapidly adapting to and using these new digital technologies to create better brand experiences, enhance training, and to collaborate and communicate.

Until now, creating content that works with these advanced platforms has been an obstacle to implementation for many. Most businesses do not have access to the knowledge and skills or software expertise to produce viewable and engaging content for this type of platform nor do they have any idea how to implement it for their business. That's all changing with the development of online tools designed to assist with the conversion of your content for use in the 3D spatial computing environment.

First, a little history about the evolution of VR and AR. According to the Virtual Reality Society, VR is considered to have begun in the 1950s with early elements having roots as far back as the 1860s—long before it became a new form of digital technology. Today it is used extensively in cinema, gaming applications, the military, healthcare and sports and many more industries.

Whereas VR immerses the user in an artificial world, AR—the next logical step in this evolution of the technology—is an interactive experience of the real-world environment overlaid with 3D computer generated information and images which interact together and can be digitally manipulated. The viewer perceives this information as part of the real world. AR is sometimes referred to as spatial computing or a mixed reality environment.

AR is rapidly becoming a tool for use in all industries. For example, in retail sales, customers can now try on virtual clothing in every size and shape without inventory as an issue. Or a client can compare products, colors, and design options for furniture, appliances, flooring, countertops, new car interiors and more. Retail brands can introduce new products at a trade show without physically having the item at the show—reducing shipping costs and space limitations for previously prohibited large equipment items. Moving forward, AR technology will be prevalent in new cars, identifying things like hazards ahead and frequently used lanes.

In the construction and design industries, AR is being used for everything from visualizing current pipe configuration in a remodel to imagining a new build on a property to picking out and placing appliances, cabinetry, flooring in a new home. Architects and designers can create life size 3D replicas of their designs, and remote clients can walk through 3D structures without leaving their office or home. In addition, AR can help architects and clients discover any problems or design flaws prior to the build, giving them time to work out a solution before beginning construction, saving on time and costs. Changes to plans can be made in real time and viewed instantly by all for approval or revisions.

For training purposes and even as a teaching tool AR is proving to be valuable. Visual learners benefit from the visualization capabilities of AR that can bring concepts to life as 3D objects or renderings. Visual learners are more engaged and retain more knowledge. Information provided in a digital format and viewable using AR can be updated rapidly and in real-time, decreasing risks, errors and transfer of outdated information and the costs associated with those issues. By providing real-time updated information and training a company can potentially eliminate or lower risks for injury in dangerous settings such as power plants or manufacturing facilities. It also decreases training costs by presenting hands-on relevant training without costly dated printed materials. With AR, information and data can be passed to a student or employee in real-time.

For those looking for a way to launch AR for their brand or company, the makeSEA platform makes it easy to generate unique 3D visuals from existing files of any format and gives everyday businesses the ability to wow their customers, enhance their offerings and differentiate themselves from the competition. The makeSEA professional services team can assist with diligence and strategy for a successful implementation and a positive ROI.

Utilize the makeSEA platform to implement Augmented Reality for your business:

  • With no barriers to entry.
  • No barriers to development.
  • Automatically convert your existing 3D content into AR content. makeSEA leverages the models and data you’ve already created.

Whatever your use case call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Architecture, Design and AR

Recently I made a move to another state and in the process decided to have a small house built rather than rent or buy something I would need to put significant money into immediately. The experience wasn’t bad—but many times I really wished I could see the progress on the build in a way that would have helped me envision the final product more realistically.

As it was, I had to rely on photos and emails and phone calls from a third party who had my interests at heart! Ok, so this house isn’t a custom build but it made me think of how great it would have been if I was working with an architect or designer to be able to collaborate with him/her and to have the ability to visualize and experience the project as it progressed. It would have been so satisfying to be able to see how the build would look on the site I had chosen and to walk through the floor plan to get a better sense of the feel of the space.

Not surprisingly all of this and more can now be done with augmented reality (AR). Seeing a 3D model in context greatly assists in space planning and design visualization. Once confined mostly to large architecture, engineering, and construction firms with large technology groups AR is now available to everyone. Beyond visualization, AR can help the architect and the builder collaborate on change requests by the client and help the client and design team resolve any conflicts before the final sign off. With collaboration comes the potential to save time and costs as you capture and address the problems before the project is completed.

With the use of AR clients will be blown away by the fact that they are looking at and walking around and through a 3D model of a future-space—all while being firmly in the present.

Interested in learning more? Contact Us for a free trial or a demonstration. Let us show you how makeSEA and the Magic Leap technology can take your Architecture/Design firm to the next level.

 

Embrace Change

Change can sometimes be difficult and a little intimidating but the use of augmented reality as part of your marketing, sales and even training efforts is rapidly becoming main stream.

One of the most confusing concepts to grasp is the difference between virtual reality (VR) and augmented reality (AR). With virtual reality, you wear a headset that covers your eyes and allows you to enter and interact within a completely synthetic world.

With augmented reality, you also wear a headset, but you see through the glasses where 3D digital content is superimposed onto the real world. You interact both with the 3D digital content and with the real environment – creating a true mixed reality environment and an immersive experience.

AR is now being used in every industry from architecture and construction to trade show booth design and enhanced retail shopping experiences. Use cases are endless and adaptable. Everything from training manuals to a presentation of a building infrastructure to the introduction of a new piece of equipment at your trade show booth can be accomplished with the use of augmented reality.

Imagine, as a construction or architect design firm that you have the ability to present a design or construction change as clients walk through layouts, pick their finishes and request changes. Collaborate in real-time (both locally and remotely). You can design smarter, more efficiently and control costs while you keep everyone on the same page.

We have the ability to hybrid render and visualize large, complex, 3D models. Sound interesting? Contact us to find out how makeSEA and the Magic Leap technology can work for your business.

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