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AR and Your Trade Show Booth

No matter what industry you are in, your trade show booth and the image you present is your show piece and influences the perception others have of your company and brand.

In the trade show booth environment Augmented Reality (AR) provides exhibitors a chance to immerse attendees in a unique brand experience. Now you can wow your competitors with the use of advanced 3D visualization technology and create interest from current and prospective clients. With the help of AR you are no longer bound by the limitations of your booth size or the high costs of transporting equipment to a show. AR allows you to place computer-generated images on top of a real-world setting.

Imagine being able to show case a new piece of equipment too large to transport to the show, or demonstrating the unique differences between two or more models, or visually going through all options available for the product—all without having to have the product physically at the show.

There are many benefits to using technology in your marketing strategy and enhancing your trade show booth with AR. As you build buzz you will also:

  • Increase foot traffic to your booth and increase attendee engagement;
  • Wow competitors with the use of advanced 3D visualization technology;
  • Increase productivity and save on time and costs. Customers can try before they buy and view options in real time - leading to better consumer satisfaction, fewer returns, fewer post-sale hassles;
  • Showcase new products and large cumbersome equipment in real time - even without the product on-site;
  • Give more in-depth details on a product visually. This immersive shopping experience builds customer interest and confidence.

makeSEA has the ability to hybrid render and visualize large, complex, 3D models. Interested in learning more? makeSEA and the Magic Leap technology can transform an existing or new trade show booth with the addition of Augmented Reality. Contact Us for a free trial or demonstration.

Embrace Change

Change can sometimes be difficult and a little intimidating but the use of augmented reality as part of your marketing, sales and even training efforts is rapidly becoming main stream.

One of the most confusing concepts to grasp is the difference between virtual reality (VR) and augmented reality (AR). With virtual reality, you wear a headset that covers your eyes and allows you to enter and interact within a completely synthetic world.

With augmented reality, you also wear a headset, but you see through the glasses where 3D digital content is superimposed onto the real world. You interact both with the 3D digital content and with the real environment – creating a true mixed reality environment and an immersive experience.

AR is now being used in every industry from architecture and construction to trade show booth design and enhanced retail shopping experiences. Use cases are endless and adaptable. Everything from training manuals to a presentation of a building infrastructure to the introduction of a new piece of equipment at your trade show booth can be accomplished with the use of augmented reality.

Imagine, as a construction or architect design firm that you have the ability to present a design or construction change as clients walk through layouts, pick their finishes and request changes. Collaborate in real-time (both locally and remotely). You can design smarter, more efficiently and control costs while you keep everyone on the same page.

We have the ability to hybrid render and visualize large, complex, 3D models. Sound interesting? Contact us to find out how makeSEA and the Magic Leap technology can work for your business.

Check Out the makeSEA Mash Market® for a collection of useful designs related to this Wiki article.

Enabling AR, mixed reality and 3D content for everyday use.SM

 

for Architecture
& Design
Magic Leap &
AR/Mixed Reality
Content Publishing
for Education
& Making

 

for Construction
for Trade Shows
& Exhibits
for Retail
& Branding

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