Inform:  makeSEA blog

A picture is worth a thousand words

Sometimes a picture IS worth a thousand words. makeSEA can get your firm AR ready.

Have you considered how Augmented reality (AR) could help your architecture or construction firm?

Augmented reality overlays a digital image (computer generated) of an object onto a real-world environment. Imagine the possibilities if you could enhance and share your vision with others.

If you are an architecture firm you can literally place a model of the proposed structure in your client’s hands.

  • Show clients proposed designs on their lot
  • Walk clients through interior spaces to catch requests for design changes
  • Help clients visualize the structure and understand the space before the build

If you are a construction firm augmented reality can be used beyond visualization.

  • Pick out design flaws when you walk through the model with the architect
  • Collaborate with the architect on changes that have to happen after construction review of plans
  • Provide a virtual vision of infrastructure components to the trades to prevent mistakes and problems before they occur

Want to explore the possibilities for your firm? Give us a call at 800-803-1050 or Contact Us.  We are enabling digital transformation for everyday business.

makeSEA selects Magic Leap as headset of choice

 

An estimated 75% of adults use glasses or some sort of vision correction, according to the Vision Council of America. But this is just one of the reasons makeSEA has chosen Magic Leap as the mixed reality goggles of choice.

Download the infographic

Collaborate with makeSEA Curate™ App

Legitimate use cases for Augmented Reality (AR) are many and varied. It can be used in so many industries to assist and improve workflow processes. AR gives an individual or a group the ability to view 3D elements on top of real-world environments through a headset, tablet or smartphone display for entertainment, education, training and enhanced productivity.

Analysts are predicting that AR and VR are disruptive technologies that will drive digital transformation for all economies in the future. According to Analytics Insight, the global AR market was valued at about $3.3B in 2015 and is predicted to reach $133B by the year 2021. This enormous increase is being fueled in part by one of the most compelling use cases for Augmented Reality in the business environment – the ability to collaborate with anyone, anywhere.

makeSEA has developed an application utilizing Augmented Reality and Magic Leap technology, that turns the space around you into a shared workspace. Collaborate with team members regardless of their location. View any 3D content in a mixed reality environment where you can share and collaborate on ideas and design, view videos, PowerPoint presentations and spreadsheets, and manipulate the appearance of objects on the fly. Visualize as if you were all in the same room.

The point of collaboration is to draw on each other’s strengths and face to face collaboration is a much better way to achieve this. Mitigate the issues associated with remote team communication with the makeSEA Curate™ that combines audio capabilities, avatars and a shared immersive experience in a mixed-reality setting for all participants regardless of their location.

Companies of all sizes that utilize remote workers are challenged with creating teams that work from many different locations. One of the issues surrounding the use of remote teams is the lack of direct personal presence. This sometimes leads to misunderstandings and a disconnect for remote team members. Effective collaboration helps teams bond and builds trust as people get to know one another’s thought processes and working styles. When individuals are able to build on each other’s ideas relationships can flourish. The makeSEA Curate App allows team members to interact in real time in a shared environment as if everyone were in the same room.

If you work with remote employees or teams we can help you work better! If you are ready to talk about improving your business processes, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality for Manufacturing

Manufacturing may well be the vertical where Augmented Reality (AR) is currently being used and accepted most frequently. That’s not surprising if you consider that so much of the manufacturing process requires a lot of training, engineering and documentation. AR is already assisting production lines to create faster, more up-to-date processes that in the end lead to increased efficiencies and better ROI.

According to Statista, an online statistics and business intelligence platform, the use of AR in conjunction with VR in the manufacturing sector has grown from $5 billion in 2016 to $29.5 billion in 2019. Manufacturers and their employees are embracing the new technologies as evidenced in the 2018 IDC study of AR Use Cases. In that study, 82% of those surveyed responded positively to the use of AR in the manufacturing process.

We’ve already talked about training with the use of AR–and that’s still a large part of the manufacturing use case. According to the IDC May 2018 study, production line training is still the number one reason manufacturers are using AR and for the following reasons:

  • Increased efficiencies and safety
  • Improved training (hands-free) and easier knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs
  • Up-to-date documentation

But there are other compelling reasons to adopt AR as part of the manufacturing process, including:

  • Greater team collaboration for product line planning
  • Assisting with product design
  • Faster, more economical product iteration for increased manufacturing efficiency and improved product quality

With the help of AR, product planning teams can address the aesthetics and functionality of a product. Designers, product engineers and other team members will have greater insight with a 3D visual of the proposed product. Multiple prototypes can be created virtually, viewed, tested and analyzed in real-time in real-world situations, from anywhere. The result is a product with improved design and optimized functionality created with fewer iterations–at a lower cost for a positive ROI.

Are you ready to talk about how AR can improve your business processes? Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Augmented Reality for Sales & Marketing

In the last blog we talked about the use of Augmented Reality (AR) and the real-world use cases, primarily pertaining to service related industries and industries with a service component, such as appliances, automobiles or electronic equipment. These industries are already adopting the use of AR as part of their training component for reasons that include:

  • Increased efficiency and safety
  • Improved training (hands-free) and knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs

The IDC study of May 2018 also found that AR is being adopted for customer facing opportunities in Sales and Marketing. This is not surprising when you consider that most people have a more positive reaction to more engaging visual stimuli such as that provided by AR. In the past, sales involved a lot of brochures and paper catalogs. For companies that have adopted the new technology, products are being digitized as 3D assets and can be served up in AR via a tablet, a phone, or even through AR goggles.

This is a win for the sales people who can’t necessarily haul around or demonstrate the capabilities of large items but who can present that information for the items via AR. 62% of the respondents to the IDC survey chose "product demonstrations without the hassle of transporting the item" as their primary reason for using AR. Another 59% responded that placing a digital version of a product in a client’s environment and offering virtual customizations was an important tool for closing deals.

Not surprisingly, customers were also interested in the digitized instruction manuals offered with the product sales.

Sales people will adopt the best technologies to assist with the sales cycle, and in the May 2018 IDC study 65% of those who responded to the survey felt they saw a positive return on investment with the use of AR as a sales tool. More than half the respondents cited shorter sales cycles with customers being able to visualize the products remotely. Reduced travel costs on the part of the sales person also contributed to a positive ROI.

For those of you who are still skeptical about the validity of AR for business use, it’s beginning to look like a no-brainer. Maybe it’s time to get on the bandwagon and adopt the technology. We can assist with constructing a plan to incorporate AR into your business as well as provide help with your 3D content.

Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

Check Out the makeSEA Mash Market® for a collection of useful designs related to this Wiki article.

Enabling AR, mixed reality and 3D content for everyday use.SM

 

for Architecture
& Design
Magic Leap &
AR/Mixed Reality
Content Publishing
for Education
& Making

 

for Construction
for Trade Shows
& Exhibits
for Retail
& Branding

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