Change can sometimes be difficult and a little intimidating but the use of augmented reality as part of your marketing, sales and even training efforts is rapidly becoming main stream.
One of the most confusing concepts to grasp is the difference between virtual reality (VR) and augmented reality (AR). With virtual reality, you wear a headset that covers your eyes and allows you to enter and interact within a completely synthetic world.
With augmented reality, you also wear a headset, but you see through the glasses where 3D digital content is superimposed onto the real world. You interact both with the 3D digital content and with the real environment – creating a true mixed reality environment and an immersive experience.
AR is now being used in every industry from architecture and construction to trade show booth design and enhanced retail shopping experiences. Use cases are endless and adaptable. Everything from training manuals to a presentation of a building infrastructure to the introduction of a new piece of equipment at your trade show booth can be accomplished with the use of augmented reality.
Imagine, as a construction or architect design firm that you have the ability to present a design or construction change as clients walk through layouts, pick their finishes and request changes. Collaborate in real-time (both locally and remotely). You can design smarter, more efficiently and control costs while you keep everyone on the same page.
We have the ability to hybrid render and visualize large, complex, 3D models. Sound interesting? Contact us to find out how makeSEA and the Magic Leap technology can work for your business.